Most businesses start with a good product or service idea. Many then struggle or fail if market pricing isn’t optimised or if the product isn’t managed correctly.
Psswrd works with businesses to create or review product plans. This includes studying pricing versus volumes and markets.
“You know you’re priced right when your customers complain – but buy anyway.” John Harrison, Pricing News Daily, 2014.
“You can determine the strength of a business over time by the amount of agony they go through in raising prices.” Warren Buffett.